In years gone by, the man was the bread winner and the woman was the bread maker (the loaf variety of course) but with the shift in family dynamics and more complex family structures means that as long as the "bread" is on the table, it doesnt necessarily "knead" to come from one direction.
I was fortunate to read a report commissioned by Butlins on the future of family holidays and the one aspect that really caught my eye was the element regarding men and women and the shift from the traditional roles I mentioned above. Here is an extract:
3D Dads
More women entering the workplace has already driven the shift away from traditional gender roles, with women gaining greater financial independence. More responsibility for helping with housework and childcare will fall with fathers, and by 2037 we can expect to see an army of 3D Dads (Domesticated, Dynamic and Devoted).
According to the research, one in three (35%) dads currently shun housework, and one in six (16%) do little to no childcare. But it’s a far more optimistic outlook for 25 years time with 60% expected to split chores evenly, and 40% pulling their weight with childcare.
These figures seem incredulous but the report is really interesting. From supersized 14-strong Relation Vacations, to the rise of Super-Gs and 3D dads - The Butlins Future Report uncovers how changing family structures will redefine the way millions of Britons holiday in the future. The full report is available upon request or can be downloaded at www.butlins.com/future
Is your family traditional or do you have a 3D Dad??
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